With our bespoke background music option you’ll receive a personalised music playlist, and if required, we can incorporate any sales messages/adverts. We work with you to create the perfect mix of music tailored to your brand and requirements. Sales messages and adverts can be interspersed with the music, giving the perception of your very own branded radio station. This option is ideal to reinforce your brand identity and helps to inform customers about your current promotions, products and special offers, ultimately increasing sales!To find out more…
So, why instore radio?
Our bespoke music option offers you a personalised music playlist and, if required, we can also incorporate your marketing sales messages/adverts to run through the programme. The music can be programmed to suit various trading patterns throughout the day. For example, mellow, easy listening music in the mornings, changing to more up tempo music during the afternoon or heading towards the weekend, offering you total flexibility. For multiple unit owners we can deliver individual music programmes to separate outlets. We work with you to understand your goals and target customer, creating a tailor-made bespoke music playlist that compliments your brand.
This is an ideal opportunity to reinforce your brand identity and increase sales by incorporating personalised adverts that are interspersed with your music programme. Not only does this create the perception of your very own in store radio station, it also informs your customers of your current promotions and special offers. It's like having an extra member of staff speaking in your customers ear! Your adverts are professionally produced by our in-house commercial production team, who between them have many years experience in radio and advertising. If you have multiple outlets, no problem, we can deliver separate sales messages/adverts to different locations in the country or abroad! The versatility with this option is endless, as you have the opportunity of generating revenue from your suppliers to advertise their products or services on your bespoke instore radio music programme.
At Instore Radio Productions we offer a full installation service. Our team of installers and technical staff are experienced working with broadband and network communications, public address amplifiers and speaker systems. If any of your venues require new audio equipment, we can supply a variety of amplifiers and quality wall-bracket or ceiling mounted speakers to suit each venue. We will provide a competitive equipment and installation quotation on an individual venue basis.
Music tastes are varied and the music your staff might enjoy playing in your outlet, may not reflect your brand or what your customers would like to hear! Playing the right music has been proven to keep your customers in store for longer, whereas playing the wrong music can drive your customers away! To get the balance right we can create the perfect music ambience, increasing customer dwell time as well as motivating your staff, all helping to increase sales. We believe that what your customers hear is just as important as what they see. Create the right atmosphere and you'll find hitting your sales targets could be as simple as turning on your instore radio music programme!
“For many years now we have continuously received a high level of service and support. Lee and his team have always been very professional and helpful to all our requirements. I would highly recommend them.” Benetton
“Their professional in-salon advertising has increased client awareness of our range of hair and beauty treatments alongside the services of our Italian coffee bar” Milanos
“The bespoke instore radio station is great for us as retailers, as it allows us to target our customers with each month's current offers and increase sales within advertised departments. ” Slater Menswear
“We have used Instore Radio Productions in our shops for the last 6 years and this service has significantly helped to increase the sales & profitability within the stores. ” Elior
“The flexibly of Instore radio provides a perfect platform of control but also quick responses to changes in promotion or new key messages. It now plays an important part of our daily awareness campaign to our customers.” Quicksilver Gaming